JSC "Leto Bank" - a subsidiary of VTB 24, operating in the segment of mass consumer lending. The bank puts forward minimum requirements for borrowers and offers a wide range of products and services.

History

In 1990, a credit institution "Bezhitsa-Bank" appeared in Bryansk. Its services were used by the largest enterprises of the city, gradually it began to master the mortgage and consumer loans market. In 2005, the Federal Property Management Agency joined the ownership of the organization's capital, and in 2006 - the Bank of Moscow, which within three years brought its share to a level above 95%. In 2011, the capital's financial institution was taken over by the VTB Group and has since been its subsidiary.

In April 2012, almost 100% of the shares (a very small part remained with the minority shareholder) of Bezhitsa-Bank already belonged to VTB 24, and Dmitry Rudenko, who previously worked as deputy chairman of Russian Standard, became the head of the board. He had tremendous experience in the consumer lending market (including the development of POS loans, which are quite new for Russia - in retail outlets when buying goods). The top management of the financial structure also included other top managers of Russian Standard. In October 2012, Bezhitsa-Bank carried out renaming and rebranding, changing its name. This is how Leto Bank appeared, Moscow became the city where the central office of the organization is located.

Business model

Now Leto Bank is an institution specializing in the so-called mass retail segment of the consumer lending market. Among the main products is the issuance of loans in express form (including through applications in retail chains), in cash or by cards. Many credit and cash departments have been opened throughout the country, a new national brand has appeared - Leto Bank, reviews of which are available on all thematic online portals. Historically, the first trade organizations to sign partnership agreements with VTB 24's subsidiary were the DNS (digital equipment sales) and Elmekh (fur products) networks. Leto Bank loan programs are designed to facilitate the purchase of goods and payment for services for people with low solvency (or limited at the time of purchase). The issuance of loans is extremely simplified - a minimum of documents is needed, the decision is made quickly. But this business model is supported by very high rates - at least 29.9% per annum (relative to POS loans and car loans).

Asset structure and priorities

Despite the rapid growth in popularity in the country, Leto Bank, in fact, remains a "startup". The structure of the institution's liabilities is represented only by the internal budget, assets - in the form of interbank loans, corporate accounts in a specialized account with the Central Bank of Russia. About half of Leto Bank's assets are involved in financing infrastructure, opening new offices around the country, and ensuring informatization processes. Thanks to effective investment, the bank was able to gain confidence in its customers within a fairly short period of time. This young, but proven successful financial institution offers borrowers favorable interest rates and a good level of service, backed up by the qualifications of the staff. The target group of borrowers of Leto Bank is a married resident of the administrative center of a constituent entity of the Russian Federation with an income of 20 thousand rubles and working in a small organization. The institution focuses on repeat customers, offering them profitable options.

Cash loans

When a new brand was created in the person of Leto Bank OJSC, the management of VTB 24 planned to concentrate the work of the institution in those segments where the parent structure does not operate - the segment of mass services for the population. Therefore, the conditions for issuing loans from the new bank are much simplified. The flagship brand of Leto Bank is a cash loan. As a rule, these are Summer-Money express loans, the decision on which is made in a few minutes (the larger the amount, the longer). The borrower only needs to show a passport (if the amount is up to 100 thousand, if more, other documents will be required).

The rate for this product line is 29.9-39.9%, which is in line with the market average. At the same time, Leto Bank offers a very special product, the analogue of which is not very common in other financial institutions: a soft loan for reliable borrowers at an actual rate of 19.9% ​​per annum. That is, upon completion of payments on the loan, the difference is returned to the borrower, as if he had paid the specified interest. Partial or full repayment is allowed, money is deposited into the account according to the annuity scheme. There is a minimum payment - its size depends on the amount of the loan.

Additional services

Leto Bank, reviews of which are largely determined by the quality of additional services, can offer the borrower a number of options that are in harmony with the main banking products. Among these, for example, is the “Missing payment” service: the client can allow a one-time delay in payment once a year, and there are no sanctions for this (except that the loan term will move forward a month). An interesting option is “Change the payment date”: if a person does not have time to make a planned payment, then he can postpone the date of making money for 15 days. The service costs 90 rubles.

There is a “Reduce payment” service that allows you to somewhat restructure the loan: once during the time of using the loan, you can reduce the contributions by increasing the total loan term. Leto Bank also has such a product as the Insurance Protection Program - issuing a policy in case of difficulties in repaying loans. The price of the service is 0.74% of the loan amount, debited from the account on a monthly basis.

Features of loans

Leto Bank, where a cash loan is available with a minimum of documents, is distinguished by exceptional transparency of loan conditions. What the client sees in the contract is what he pays, without any inscriptions in small print. When applying for a loan, they offer to arrange insurance voluntarily, unlike competing banks, where it is sometimes imposed. Quick decision-making on applications is due to the perfect system of "scoring" and solvency assessment. Therefore, this credit institution does not need a large number of documents, and money is often issued on the day of the application.

A very important factor is that Summer Bank's infrastructure is integrated with that of VTB 24, so all ATMs and offices of the latter institution are at the disposal of summer clients. In principle, borrowers have plenty of opportunities for repayment - in offices, through terminals, money transfer systems. Also, Leto Bank has established procedures for remote communication with customers: for example, if you need to use one of the services described above, you just need to call the institution’s call center, it’s not at all necessary to go to the office. The Leto Bank hotline is always ready to communicate with borrowers.

Comfort for the client

Despite the fact that giving office interiors shades of ease and friendliness is a trend of almost all Russian credit institutions, Leto Bank is distinguished by a “seasonal” concept of warmth of tones coming from its own name, creating an atmosphere of comfort in its own premises. Apart from the beautiful design, the very organization of the work of the bank's offices pleases: all customer service centers work every day, they have payment terminals. Attracts people and a positive word in the name, which the bank has - summer. Addresses of the institution are easily found in most of the city's online directories.

As mentioned above, without commissions and interest, you can deposit money for a loan through the VTB 24 infrastructure, elements of which are presented in abundance in most cities. The concept of respect and friendliness to customers is also emphasized by the management of the Leto Bank brand. Office hours are not the only criterion for borrowers' comfort, however. To some extent, loyalty in assessing the solvency of customers is part of the friendliness model - pensioners and students can get a loan in this institution, for whom the attitude in other financial institutions (including VTB 24) is often not the most trusting. The most important advantage that Leto Bank has is that a loan application is considered very quickly.

Loans through third-party banks

"Leto Bank" is trying to experiment - in particular, through the sale of its loan products through other partner institutions. According to information in the specialized media, one of these is the Podem! Bank, which already issues loans according to Leta standards and uses software from VTB 24's subsidiary. Experts believe that we are talking about banking franchising - so far a little-known form of interaction between financial institutions in Russia. The organization's management believes that such cooperation helps to analyze the market in regions where the brand does not yet have offices. At the same time, the bank "Let's go!" in fact, it shares new customers with a partner, trying to “run in” new models of its own products. Among the experts there is also a critical assessment of the interaction between the two credit institutions: the franchisor may incur losses associated with the image. Selling someone else's bank products can be incomprehensible to customers. Although, as experts admit, "Let's go!" receives guaranteed commission income at zero

Success in numbers

Leto Bank is actively studying the Russian market of consumer loans. According to the experts of the institution, the real "debt load" of the population of the Russian Federation in this segment, contrary to many pessimistic assessments, does not exceed 10%. The critically acceptable level of delinquency in the bank's business model at the time of launch was 15%, but as the scoring and underwriting mechanisms improve, this figure is planned to be reduced to 12% by the end of 2014. From the point of view of personnel selection, Leto Bank, which is reviewed not only by borrowers, but also by employees, relies on young people, which allows minimizing the staff turnover typical for this market segment.

During 2013, the bank's portfolio grew 29 times and exceeded RUB 1 billion. This indicator consists of two components - cash loans and POS-loans (16 and 4 billion, respectively). The geography of places where there is a Leto Bank brand is also growing - Rostov-on-Don, Kemerovo and other large cities of Russia have joined them. By the end of 2014, the bank's management expects the portfolio to grow to 28 billion. Improving the infrastructure of this financial institution has reduced the average time for considering a loan application to 10 minutes, as a result of which queues of borrowers waiting for a decision have almost disappeared in credit centers. The work of the staff becomes more productive - Leto Bank understands this very well, the reviews of whose employees simply cannot be negative due to the well-coordinated organization of interaction between various departments.

Borrower assessment

The system of "scoring" and underwriting "Leto Bank" is based on an automated system based on SAS Credit Scoring and SAS Real-Time Decision, designed to make decisions in real time. Several credit bureaus are also involved in this process. Work is underway in the online direction: borrowers are assessed, among other things, based on profiles in social networks. The bank also plans to introduce a service that analyzes the personal connections of the borrower: who he knows, what age and gender these people are, how they, in turn, interact with each other and what relation they have to the bank.

Checking the client according to this scheme will allow, apart from studying the social profile, to determine how honest he is when filling out the application. At the same time, the role of a person in “scoring” and underwriting is assessed by experts as high: not a single, even the most advanced automated system, can analyze data about a borrower in a multifactorial manner. "Leto Bank", in which the application for a loan is considered in combination - both by an employee and automatically, - adheres to similar views.

Credit cards

Now there are no credit cards in the Leto Bank product line, but the start of work with them is scheduled for 2014. So far, only cash loans are issued, but the management of the institution understands that the card is a necessary tool for the market, which will increase sales. At the same time, the credit card is intended to become an independent banking product. The management announced plans to open this direction to several specialized media. Leto Bank, whose cards are planned to be issued for investment by VTB 24, is taking, according to market experts, a logical step.

Unsecured loans with a high interest rate, analysts believe, will find good compatibility with the "card" format. Economists consider this segment of lending quite in demand in Russia. Perhaps the marketers of the “daughter” of VTB 24 should not wait until the end of 2014, but try another season - summer. The addresses of points where you can order "credit cards" will then be prompted to customers by employees of the institution's offices.

POS lending

As already mentioned, the management of Leto Bank employs people who have been engaged in POS lending for many years: when a store buyer, not finding enough money to purchase an item they like, can apply for a small loan for it. Market experts believe that competition between various financial institutions in this segment is growing: retailers themselves invite representatives from banks to their outlets. The borrower can compare offers from several credit institutions and apply to all at once, in order to then choose the most advantageous option. The main task of market players, including Leto Bank, is to improve evaluation mechanisms and increase the efficiency of infrastructure. The competition is high, and therefore the client will choose the institution that, first of all, will give the most prompt response to the application. The aspect of positive work with the borrower is also important - if the latter does not like something, then next time he will choose another organization, and Leto Bank is clearly aware of this. Customer reviews - positive ones - contribute to the formation and development of a successful banking business.

Leto-Bank, which issued up to 100 billion rubles in loans to the population, is not experiencing financial problems, as it has been transformed into Post-Bank and continues to be part of the state-owned VTB group.

Post Bank was formed on the basis of Leto Bank and will retain banking license No. 650. The bank not only changed its name, but also significantly increased its branch network and updated its product range. In 2016, Post Bank will appear in Russian Post offices, as well as in all client centers, sales counters and Leto Bank POS points.

Your deposit or loan will not be affected by the changes that occur. Post Bank will service Leto Bank loans on the same terms. The expansion of the bank's network will make repayment of loans more convenient. The Bank will also retain its participation in the deposit insurance system.

Leto Bank's network (338 client centers, 283 counters and more than 40,000 POS points) will be rebranded and will continue to operate.

The first offices of Post-Bank appeared in the 1st quarter of 2016 in different regions of the country. In total, in 2016, about 6,000 service points will be opened in 3,500 branches of the Russian Post.

The bank will be presented in three formats at the Post offices:

1. banking corner with an ATM inside a large branch
2. bank window and POS terminal in a small branch with a high population coverage
   in branches with low traffic, banking products will be offered by a postal employee who has undergone additional training
3. Visitors to post offices without Post Bank service points will be able to fill out an application for opening an account, obtaining a loan or a credit card and send it to the bank, which will contact the client and provide the address of the nearest post office where he can receive the necessary product.

The bank was organized by entering the subsidiary of Russian Post into the capital of Leto Bank. A subsidiary of Russian Post owns 50% -1 share, and VTB Group - 50% +1 share.

Andrey Kostin, President and Chairman of the Board of VTB Bank, said on Monday that Leto-Bank is planned to be renamed so that its name takes into account its relationship with the Russian Post.

Leto Bank will be renamed, it will have a name that reflects its essence - something related to the post office - Postal Bank or something else,” Kostin said.

At the same time, according to him, the plans of the postal bank include the creation of a client base in the amount of 20 million people. “Half of them are pensioners who today receive postal services from the Russian Post. And we plan to find 10 million customers who will focus on the benefits of banking products, ”TASS quotes Kostina.

The head of VTB believes that postal bank branches should become "centers of culture" in those settlements where they appear. For this, Kostin explained, investors are ready to invest (the volume of additional investments in infrastructure, in particular, is planned at the level of 16 billion rubles). “Shareholders will continue to invest in the development of the bank,” the head of VTB assured.

According to his forecasts, the postal bank should reach the break-even level already in 2016.

“We believe that the country's economy will be better next year according to all forecasts. Therefore, we plan that the bank will actually be able to cope with the problems that may arise in the Russian banking market right from the start,” Kostin said.

Recall that on Monday, the President-Chairman of the Board of VTB Bank announced the formation in Russia.

In turn, the head of the Russian Ministry of Communications, Nikolai Nikiforov, said that the participation of the Russian Post in the project to create a postal bank could bring it an income of 60 billion rubles until 2023. According to him, VTB in the created bank will own 50% plus one share.

In July, it became known that the Postal Bank is based on the network of branches of the Russian Post and Leto-Bank, owned by VTB.

The development of financial services, including banking, the main provisions of which the government approved at the end of 2013: by 2018, income from banking services should be 15% of revenue.

When the Postal Bank is established, it will become the largest in Russia in terms of the number of branches (there are plans to open about 42,000) - about twice the size of the current leader, Sberbank.

Recall that in September 2014, the Russian government approved the format for the development of Russian Post with. On August 25, 2014, the All-Russian Popular Front advised the Russian Post of the quality of services, and on August 20, information even appeared in the media that the leadership of the Russian Post.

Postal Bank, created on the basis of Leto Bank, will be headed by Dmitry Rudenko, a native of the MENATEP group. Previously, he was "exposed" in a number of scandals related to "credit fraud".

Creation of the "Post Bank"

In Russia, another giant bank will soon appear, on the creation of which the structures of VTB and the Federal State Unitary Enterprise Russian Post are working. It is already known that the chairman of the board of Leto Bank Dmitry Rudenko will head Postal Bank.

But the new bank will be controlled by VTB 24, which now owns Leto Bank entirely. After the renaming of Leto Bank to Pochtovy, VTB 24 will have 50% plus 1 share, while the rest will be acquired by a subsidiary of Russian Post.

An important role in the creation of the new structure will be played by the Minister of Telecom and Mass Communications, Nikolai Nikiforov, who will head the Board of Directors of Postal Bank.

But somehow I can’t believe that a modest radio mechanical engineer suddenly took it abruptly and became the first deputy chairman of the board of Russian Standard Bank CJSC.

It seems that the official biography of Rudenko is clearly rich in "blank spots". But what is the future head of the Postal Bank hiding?

A native of "MENATEP"

As it turned out, in the "dashing 90s" Dmitry Rudenko at the beginning worked in a small industry "Promradtekhbank", and then his "finest hour" came, and Rudenko got a job as an adviser to the bank "MENATEP".

Was the credit strategy of Russian Standard so effective? And did the practice of "postal lending" (sending cards by mail) hit this organization itself.

Mikhail Zadornov, Head of VTB24

The fact that Dmitry Rudenko "lit up" in the "card scandal" while working at the "Russian Standard" raises fears among experts about his future activities at the "Post Bank".

It seems that soon the joint bank, organized by VTB and Russian Post, will also begin sending credit cards by mail to its customers. As a result, the "card" scandal of 2007 can now be repeated, but on a national scale.

Way to Leto Bank

So, in October 2007, Dmitry Rudenko was appointed First Deputy President and Chairman of the Board of VTB24 Bank. His responsibilities included overseeing the work of the network department, the small business customer service department, the mortgage lending department, the retail business department, the customer service center, the VIP client department and the international business department.

Summer Bank office

"Leto Bank" deceives its customers?

Angry clients of Leto Bank have literally flooded the Internet with their negative statements about this credit institution. Many of them write about direct deception on the part of bank employees.

“At the end of August 2013, I took a loan from Leto Bank in the amount of 105,000 for 24 months! The reputation of the bank in my face fell below nowhere a little less than a year ago, when I accidentally found out that I was skipping a payment for using the service (I used it 2 times) and changing the payment date (1 time) my interest increased by as much as 9000!!!”, - writes kirisa from Yaroslavl on August 5, 2015.

“I took out a cash loan in August 2014. I pay regularly, in January 2015, due to unstable financial events in the country, I had to use the service and skip the payment, I called the Call Center. Connected for one month this service. I emphasize, for one (January). Neither the operator nor the SMS notification spoke about the 2nd month. I started, as agreed, to pay in February, hoping that I would finish paying the loan according to the schedule +1 month, but that was not the case. Calling the hotline, I find out that I owe another +4000 rubles. and have to pay for another 1 month, Just an amazing marketing ploy. Bravo. This is how the alleged advantages of this bank become, to put it mildly, “colossal” disadvantages ... I don’t advise you to take a loan here, but if you still took it, you don’t use supposedly free services !!! For the sake of principle, I’m thinking of suing…”, reports kosto4ka777 from Samara on August 7, 2015.

“Hello, I am a client of Leto Bank. I took a cash loan, because in Sberbank and in many banks in Russia they issue a loan from 23 years old and with official employment, I turned to Summer. They approved my loan right away. The percentages are just insane. I took a hundred thousand for four years at 39.9% per annum ... It turns out that for the first two years on the loan I pay only interest. I also have a credit card, which I was also "sucked in" by this bank.

There was a moment when I did not have the opportunity to put money on the card, I overdue by one day. What percentage was charged - I was just dumbfounded - instead of 500 rubles, I paid 1,500. In addition, I will tell you this: putting 500 rubles on the card, 200 rubles of them are paid off the loan amount, and the remaining 300 rubles. charged for using the card. Bank service is terrible. They don't know their job and set up their clients,” writes Lenochka1994 on August 7, 2015.

It is obvious that in "Leto Bank", which is headed by Dmitry Rudenko, they are tritely "cheating" with interest on the loan (and not only). You come to a similar conclusion by analyzing the complaints of Leto Bank clients.

It's scary just to imagine what awaits the borrowers and depositors of Postal Bank if Dmitry Rudenko heads it. It seems that the head of VTB, Andrei Kostin, the head of VTB24, Mikhail Zadornov, the general director of the Russian Post, Dmitry Strashnov, and the Minister of Communications of the Russian Federation, Nikolai Nikiforov, should choose another head for the Postal Bank.

Otherwise, this "nascent" financial organization, Mr. Rudenko can "blind" "scam" federal scale. It seems that the bank, which will have the largest number of branches in the Russian Federation, deserves a better manager.

How the capital's bank rounded up the provincial "Bezhitsa"

In 2010, an event occurred that seemed to be not particularly significant for the banking market: the Bank of Moscow, which at that time was one of the top five Russian credit institutions in terms of assets, became the sole shareholder of the Bryansk Bezhitsa Bank. The procedure for buying a small regional bank from the eighth hundred (at the time the transaction was completed in the country there were a little more than 1 thousand credit institutions) lasted about five years: the Bank of Moscow consistently bought out blocks of shares from both large shareholders and minority shareholders. The management of the Bank of Moscow then explained the purchase by the new regional strategy of the credit institution.

Bezhitsa Bank was the oldest of the Bryansk commercial banks. It was created back in Soviet times, in 1990, on the basis of the Bryansk department of the Promstroybank of the USSR. Despite the renaming and transition to a commercial footing, the bank managed to retain the entire clientele of Promstroybank - these were enterprises in the manufacturing sector, industrial companies, construction organizations, trade and transport enterprises. He also worked with individuals. And when required, he became a member of the deposit insurance system.

Bezhitsa was owned by the Bank of Moscow for a short time

However, Bezhitsa was not owned by the Bank of Moscow for long. Literally a year later, the Bank of Moscow began to come under the control of VTB. How and why it happened is a fascinating, dramatic, and completely different story. But, one way or another, both the Bank of Moscow itself and its Bryansk subsidiary had to enter the VTB group. Nobody could imagine what a small regional bank that came under the control of a financial group with state participation could turn into.

You give a bank to the people!

In the VTB Group, business separation has existed for a long time. VTB Bank itself was engaged in servicing corporations, and its subsidiary bank VTB 24, which appeared in 2005 on the basis of Guta Bank, worked with individuals.

The VTB24 brand has only three months left to live - in January it will disappear, becoming part of VTB. The history of the emergence of the future retail giant and its brand on the market is undoubtedly a unique and significant part of the history of the entire Russian banking system. the site recalled how the bank appeared and developed, the name of which will soon go down in history.

But VTB 24 has always emphasized that their target client segment is the more affluent upper mass segment, which can already be attributed to the middle class. Of course, people from the lower-mass and middle-mass segments were not denied service. But there was a desire to serve them separately. As well as offer them appropriate loan products.

As a result, in 2012, VTB Group decided to create a bank for the mass segment, which would issue affordable high-margin consumer cash loans and POS loans (VTB 24 did not deal with POS lending), credit cards. No sooner said than done. Already in May, VTB 24 bought 100% of Bezhitsa from the parent bank, on the basis of which it was decided to create this very “easy bank” for the masses.

According to "Russian Standards"

Dmitry Rudenko, a very well-known banker in the retail market, became the President and Chairman of the Board of the Bank. He worked for eight years at Russian Standard Bank, where he started as an employee of the working group and rose to the first deputy chairman of the board. In October 2007, he moved to VTB 24, where he received the same status. Rudenko oversaw the network department, small business customer service, mortgage, retail business, customer service center and work with VIP clients.

In June 2012, Dmitry Rudenko became the first official employee of the new bank in the position of Chairman of the Board

In June 2012, Dmitry Rudenko became the first official employee of the new bank in the position of Chairman of the Board.

Georgy Gorshkov became Rudenko's first deputy and right hand. Once they worked together at Russian Standard, then practically went to work together at VTB 24. At Russian Standard, Gorshkov was engaged in marketing and cards, at VTB 24 he headed the bank's retail business department and was a member of the board.

The business was up and running quickly. Already in August, "easy bank" issued the first POS-loan. And the first client center in Moscow was opened on November 15, 2012.

Doors inSummer»

The fact that the new "light bank" will be called Leto Bank became known almost immediately. However, officially Bezhitsa-Bank was renamed only in October 2012. Both the name itself and the brand design, atypical for a bank, were a curiosity at that time. The corporate style developers were tasked with making it as positive as possible. And since Russia is a country with not the warmest climate, it was decided that the word “summer” in the title would evoke exceptionally positive emotions in customers. They say that this word was proposed by Dmitry Rudenko himself.

The interior of Leto Bank's client centers was also atypical for a credit institution: bright design solutions, no partitions, soft sofas... “Of course, at first there were fears that people would not come,” Dmitry Rudenko said. But they believed us. Moreover, people of various ages and professions believed ... Among our clients are managers, housewives, and pensioners.”

Actually, Leto Bank was originally conceived as not quite a traditional credit institution. It was decided to abandon speculative pricing and rely on long-term partnerships with customers. Banking products were supposed to be simple and understandable - like in a store. In addition, Leto Bank was supposed to become an innovation laboratory that would test new approaches to the banking business.

The volume of investments in the new bank by the shareholder - VTB 24 - during the first three years amounted to 25 billion rubles.

Records of "Summer"

In the next three years of his life, Leto Bank set record after record. Already in 2013, it was recognized as the best banking project, according to Banki.ru, opened more than 200 client centers and 1 thousand POS points, hired more than 4.5 thousand employees, issued more than 520 thousand loans worth over 34 billion rubles.

In 2014, Forbes ranked Leto Bank in the top ten best brands.

In 2014, Forbes ranked Leto Bank in the top ten best brands. The bank entered the top twenty in the consumer lending market, the top ten in POS lending and the top 50 largest Russian banks in terms of consumer loans issued, according to Kommersant. In October, the bank entered the rating of the best employers in the country, according to HeadHunter.

In 2015, the bank introduced biometric facial recognition in customer centers, points of sale and partner stores, launched educational loans and began accepting deposits from individuals. In August, the bank was the first in Russia to complete equipping the network with ATMs with the Cash Recycling function - a closed cash circulation. In three years, Leto Bank's brand awareness has reached 60%. In 2015, the bank issued more than 1 million loans worth over 47 billion rubles.

How the “bank for the poor” handed out money

One of the most famous product projects of Leto Bank, which was remembered in the market, was Superstavka. For conscientious borrowers who carefully made payments on the loan received and repaid it, the bank recalculated the interest for the entire term at a rate reduced by 10%, and returned the difference to the client's account. So, for three and a half years, the bank returned more than 500 million rubles to customers, and the action itself made a lot of noise. Clients rejoiced, bankers envied, pointing out that with a shareholder with state participation, it is not a sin to distribute money to clients.

Landings. In a good way

And here is another, perhaps the most striking, social project launched by Leto Bank. In 2013, a crowdfunding web service Maraquia.com appeared in Russia for planting forests via the Internet. Platform users were divided into two groups - forest rangers and ordinary citizens. The foresters registered on the platform the territories around the world where the forest was dying. And people could choose a forester and the number of trees and place an order for planting a forest. At first, the resource worked in a limited mode, but in 2014 Leto Bank saw the platform.

So on the screens of devices appeared the service "Give a forest to a friend"

They say that the idea to integrate the Maraquia.com service into ATMs was proposed by Dmitry Rudenko. This is how the “Give a forest to a friend” service appeared on the screens of devices. Following this project, the Green World card appeared, with the help of which people began to give each other trees for the holidays. The festive action turned into an environmental project, which was presented by Dmitry Rudenko and the Minister of Natural Resources and Ecology of the Russian Federation Sergey Donskoy.

Thanks to the project, about 300 thousand trees were planted, and Leth managed to combine the seemingly incompatible - the banking business and the environmental initiative. By the way, Post Bank is now successfully continuing this project.

"Summer" went to the "Mail" ...

The idea of ​​creating a low-cost bank based on post offices has been discussed in Russia for 15 years. Ironically, it turned out that during the years of the emergence and development of Leto Bank, they returned to it again. Already in January 2016, it was officially announced that Post Bank would nevertheless be created. And they decided to create it on the basis of the branches of the Russian Post and the “easy daughter” of VTB 24.

“The idea of ​​the bank is a low cost. In general, we believe that the time has come for a low cost in the banking sector. The new postal bank, its main function is a bank of current accounts,” Dmitry Rudenko, who headed the new bank, said back in September 2015. It was assumed that 16–20 billion rubles would be invested in the Post Bank being created.

...and got into trouble

The management of the former Leto Bank believes that the project was successful. “VTB 24 made several attempts to create a bank for the mass segment,” said Dmitry Rudenko. – In 2010 and 2011, it was planned to create a joint venture with one of the market participants, but then we thought about buying a small bank. Of course, Leto Bank could have appeared a year or two earlier. Is it good or bad that we entered the market just before the crisis, when the credit "bubble" was clearly inflating? It is hard to say. We managed to get through this crisis and came out of it with a profit. So everything happened on time. Moreover, the bank, unlike many competitors, by the beginning of the crisis did not have a portfolio of non-performing loans that we could issue in 2010 and 2011.”

Georgy Gorshkov at the presentation admitted that it was he who started writing this book, and then other bank employees joined the process

... In the spring of 2017, the Summer Book was presented at the Moscow House of Books on Arbat, which is a case study on how to create a successful new type of bank in three years. Georgy Gorshkov, Deputy Chairman of the Board of Post Bank, admitted at the presentation that it was he who started writing this book, and then other bank employees joined the process. Quotations in this publication are from this book.

Officially, Leto Bank changed its name to Post Bank in March 2016, a year before the presentation of the book. Now the successor of Leto Bank, Post Bank, sets records for the speed of development. But that's a completely different story.